Follies of the Mad Men #91

[From Life magazine for September 15, 1941. Two scans, click either to enlarge.]

Choking your wife equals nicer shirts in the future.

Weird Shorts - Boys and Girls

It’s an old excuse, whenever a man is caught eyeing-up another woman by his partner we’ll often claim that it’s not our fault, it’s just the way we’re wired. Well not according to neuroscientists at Gwinnett College in Georgia. Researchers there monitored the brain activity of 14 men while showing them pictures of women’s behinds taken before and after surgery designed to give them Beyonce like curves. The scans showed ‘reward areas’ of the men’s brains more commonly associated with drugs or alcohol lit up more in response to the redesigned rumps. In other words, we do it because we like it (Orange).

But if what most attracts men is a great set of lady bumps, what would top women’s list of desirable traits in their perfect man? That’s what online matchmakers UKDating wanted to know, so they analysed the responses of 83,000 lovelorn women to find the top ten most wanted male characteristics. And number one was… a salary over £50k ($75k). Bizarrely, being good looking came in at number 9, just above being 5’11” tall and five places below owning an Audi TT. But do girls really only like cars and money, or does this finding perhaps explain why these particular girls had to resort to a dating service in the first place (News:Lite)?

The economics of relationships also features in the new book from Karyn Langhorne Folan. In Don’t Bring Home A White Boy, Folan describes today’s black women as being stuck in “market failure”, with college educated black women outnumbering their male counterparts by 3 to 1. This severely restricts the women’s options unless they look outside their own race. “In this case, we are the commodity and the new market is men of other races,” states Foley, who is herself a Harvard-educated lawyer, “it’s Econ 101 for the single, educated black woman” (STL Today).

Mind you, women aren’t always a commodity, sometimes they’re the consumer. At least that’s what Cuban cigar maker Habanos is hoping. In an effort to boost sales in a market hit hard by anti-smoking legislation the world-over, Habanos have produced what they’re billing as the first Cuban cigar specifically for female smokers. Their new Julieta brand is smaller and milder in hopes of being more appealing to women, but still manages to keep that phallic edge to its image (Sky News).

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Follies of the Mad Men #90

Is it smart to emphasize to parents, the toy-buyers, how goddamn noisy your products are?

Safety in Offices

When your office is staffed by the Three Stooges.

Follies of the Mad Men #89

This detergent turns ragamuffins into altar boys.

Follies of the Mad Men #88

Promoting electricity consumption through the tale of a jailbait girl and a "book gook."

Just a Little Off the Muzzle

[From Life Magazine for May 21, 1951.]

Follies of the Mad Men #87

Musical gorilla = humorous.

Relevance of musical gorilla to candy bars: uncertain.

Follies of the Mad Men #86

Follies of the Mad Men #84

[From Playboy for April 1983.]

Here's the thing about visual icons: you should know what their standard meaning is before you attempt to use them.

Rowboat plus lake plus two individuals equals romance. Or fishing buddies. That's it, your only two choices. With the presence of a gaily striped parasol and the lack of fishing equipment, however, you're pretty much limited to romance.

So what this ad is saying is: "Wear our shoes and all your dates will look like hippos." Or possibly: "Those who wear our shoes are closet furries." Or maybe: "Our customers work for a carnival and like to spend their leisure time in costume."

Take your pick.

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