Norway's VGTV is conducting (or probably has by now conducted) a 30-hour interview with author/chess-player/historian/politician Hans Olav Lahlum, aiming to set a record for the longest interview ever. The station is hoping that people will really start tuning in as the interviewer and interviewee grow progressively more sleep-deprived. Because the Norwegians, you see, are big fans of "Slow TV." Previous hits have included a documentary on firewood and a 134-hour live broadcast of a boat trip. [Wall Street Journal, VGTV]
I watch only one half-hour of TV per week--THE SIMPSONS--so I am not really qualified to assert this. Maybe a reader can clarify. Are there such things nowadays as TV ads for ice cream? I think not. In the 1950s, Americans had to be trained to consume luxuries like ice cream. Now we eat it automatically, three times a day! So why waste money on ads?