Yes, we believe our clients are dumber than a sack of troll dolls, and are not afraid to insult them to their faces.
This illustration, by the way, comes from the great
Abner Dean.
[From
Fortune for December 1936. Two image files, click separately.]
Sniffles = Death.
Not the most subtle or believable of Madison Avenue appeals. Sure, in that pre-antibiotic age, pneumonia was deadly. But I can't imagine that the proportion of cold-sufferers who contracted pneumonia--at least among the affluent audience for
Fortune--was any higher then than it is today. In other words, miniscule.
Category: Business, Advertising, Insurance, Death, Explosives, Pets, Dogs, Stupidity