[Click to enlarge. From Esquire for February 1958.]
1) You are using a childrens' picture-book icon to advertise an adult product. Why not employ the Grinch to sell booze?
2) Even if some parent found this ad to be cute when presented with it in some other forum, you are running it in Esquire, a magazine which, prior to the debut of Playboy, was Swinging Bachelor Hangout #1.
Category: Holidays, Superstition, Children, Asia, Fictional Monsters