France has enacted a law limiting excessively thin models from working until their BMI reaches a minimum level set forth in the law. Fines and even jail time can be leveled against fashion houses and modeling agents trying to use models that are thinner than the law allows. Its about time we quit letting vanity destroy our little girls.
I watch only one half-hour of TV per week--THE SIMPSONS--so I am not really qualified to assert this. Maybe a reader can clarify. Are there such things nowadays as TV ads for ice cream? I think not. In the 1950s, Americans had to be trained to consume luxuries like ice cream. Now we eat it automatically, three times a day! So why waste money on ads?
The none-too-subtle message was that if the doctor, with all of his expertise, chose to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never specific individuals, because physicians who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for doctors to advertise.) Instead, the images always presented an idealized physician - wise, noble, and caring - who enthusiastically partook of the smoking habit. All of the "doctors" in these ads came out of central casting from among actors dressed up to look like doctors.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.
Chuck is the purveyor of News of the Weird, the syndicated column which for decades has set the gold-standard for reporting on oddities and the bizarre.
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