In 1955, Jockey Briefs ran an ad campaign featuring young boys shoving guns into their underwear. The image on the left is via vintageskivvies.com, who says that it ran in Woman's Home Companion; the one on the right is from eBay.
Fine arts student David Woodward was invited to display his art at a Queen's University campus event. But when he showed up on the morning of the event and started setting up his piece called "All I Am Is What I've Felt," the event organizers told him the work was "inappropriate" and "not nice to look at" and asked him to remove it, which he reluctantly did. The piece consisted of ten pairs of embroidered underwear hanging on the wall.
Woodward is upset that he was booted out of the event. He says he wasn't trying to shock anyone. He insists that, "I brought what I felt was my best work at the time." He's surely telling the truth because the hanging underwear was also his final thesis project at the university. [northumberlandtoday.com]
Joshua Shoemake is trying to raise money in order to fund his dream of cooling men's private parts. If he raises $20,000 by April 4 he's in business, but he's still got a long way to go.
Which is to say, he's got a kickstarter campaign to fund his idea of manufacturing "Snowballs: Cooling Underwear for Conceiving Men." Apparently, if a guy is trying to get a girl pregnant, his fertility increases if his dangly bits are slightly chilled.
Wasn't there an episode of Cheers where Sam wore frozen underwear to boost his fertility?
Back in 1971, a Belgian designer, Malrait, unveiled a vibrating bra at the 20th International Show of Inventions in Brussels. Malrait claimed that the vibrations would develop and strengthen the bust. Women were supposed to wear the bra while they worked -- which I'm sure wouldn't have attracted any attention at the office at all.
Fast forward to 2011, when adultsextoys.com issued a press release announcing that they were selling "the world's first vibrating bra." Clearly they hadn't done their research. The video clip below shows Jennifer Aniston testing the vibrating bra on the Ellen show.
But was the 1971 vibrating bra the world's first? I'm not sure. I bet that if someone were willing to do the necessary archival research, they'd find examples of vibrating bras even before 1971.
I'm not sure what need the reversa-bra and reversa-garter belt were addressing. Was the idea that it made it easier for women to match their underwear-color to their mood? Or was the idea that you could get double the wearing time out of them? When one side was dirty, you just flipped it over and wore the other side for a few days. From the Sears, Roebuck catalog, 1948. Via Vintage-Land.
I'm having some trouble decoding the euphemisms in this ad. Is this bra really that rarest of American products, a garment designed to make the wearer's bustline appear smaller than it actually is? "Changes C and D cups"--big breasts--"into young lines"--virginal adolescent breasts.
And where is the surprise? It can only come when the wearer's boyfriend removes the bra, expecting Audrey Hepburn, and finds Jayne Mansfield.