As I pondered this ad, which ran in Time magazine (May 1983), I realized that here on WU we've slowly been accumulating evidence that a race of giants lives amongst us, whose existence is occasionally revealed to the world in advertisements. Consider, for the sake of comparison, these two other ads that Paul and I have previously posted:
Experts are predicting that within 15 to 20 years manual-transmission cars might be "virtually extinct." This has inspired Eddie Alterman of Car and Driver magazine to launch a 'Save the Manuals' campaign.
I drive a stick shift, but for one reason only — because it was the cheapest car on the lot (among the cars I was willing to consider). I concede there are occasional times when driving a stick shift is more fun than an automatic, but when I get stuck in bumper-to-bumper traffic jams, which happens frequently in the San Diego area, I hate having a stick shift. So when the time comes that I need to buy a new car, if an automatic is the cheapest option, I'm more than happy to say goodbye to manuals forever.
[Click to enlarge. From Esquire for February 1958.]
1) You are using a childrens' picture-book icon to advertise an adult product. Why not employ the Grinch to sell booze?
2) Even if some parent found this ad to be cute when presented with it in some other forum, you are running it in Esquire, a magazine which, prior to the debut of Playboy, was Swinging Bachelor Hangout #1.