[Click to enlarge. From Esquire for February 1958.]
1) You are using a childrens' picture-book icon to advertise an adult product. Why not employ the Grinch to sell booze?
2) Even if some parent found this ad to be cute when presented with it in some other forum, you are running it in Esquire, a magazine which, prior to the debut of Playboy, was Swinging Bachelor Hangout #1.
There was an article in my local paper recently about a man who was loaning his unique car to film-makers. The article didn't include any pictures, however, so I went online to see what made the car so original. I admit that I am not much into cars, even though I love the television show Top Gear. But I know weirdness when I see it, and this car definitely qualifies. This is the 1969 Checker Aerobus (pictured). As you can see, it has four doors on each side. Back then they called it a station wagon, but it is now classified as a limousine. The Checker Motors Corporation is more famously known for manufacturing the iconic taxi cab. The Wikipedia article can tell you more (and it's worth reading).