Does anyone under the age of fifty even know who Felix the Cat is anymore? Having a character born in 1919 as your "hip" cartoon representative seems a somewhat dubious move to me. And Felix is only onscreen for like a millisecond.
Problem: how could advertisers make a new cooling line for an air conditioner interesting? Solution: wrap the cooling line around a young model, take a photo, and then distribute the photo to newspapers, which dutifully ran the image back in September 1966.