Problem: how could advertisers make a new cooling line for an air conditioner interesting? Solution: wrap the cooling line around a young model, take a photo, and then distribute the photo to newspapers, which dutifully ran the image back in September 1966.
At the age of 17, Mary Tyler Moore aspired to be a dancer. She started her career as "Happy Hotpoint", a tiny elf dancing on Hotpoint appliances in TV commercials during the 1950s series Ozzie and Harriet. She appeared in 39 TV commercials in five days, ultimately earning about $6,000 from her first job. Her time as "Happy Hotpoint" ended when it became difficult to conceal her pregnancy in the dancing elf costume.