On his 1925 Arctic expedition, Admiral Donald B. MacMillan used singing eskimos to test the effectiveness of short wave radio as a communication tool for the world's navies. His experiments are credited with helping to open up previously "useless" radio frequencies.
In the picture, MacMillan is second from right. The guy standing behind him is Eugene McDonald, founder of Zenith Radio Corporation. His company built the special short wave radio gear used on the expedition. All others in the picture are the singing eskimos.
News of the Weird has several ancestors. One is Strange As It Seems.
Strange as it Seems featured bizarre stories based on cartoons created by John Hix who was a staff artist at the Washington Herald. The comic strip Strange as it Seems was syndicated in American newspapers between 1928 and 1944. Strange as it Seems was comparable to Ripley's Believe It Or Not. Sponsored by Exlax in the 1930s and Palmolive Shave Cream when the show reappeared in 1947-1948.
The brand has recently been revivied, and features a YouTube Channel. Check it out!