Back in 1951, the U.S. Army was told it needed to cut costs, so it initiated the "cost-consciousness" program. This involved putting price tags on all the equipment, so that the soldiers could see how much everything cost. The theory was that this would make them use the equipment more "wisely and well."
After the program was implemented, one Army Reserve staffer said, "It looks just like a department store here."
There were claims that the program
saved the Army millions of dollars
. So I wonder what caused it to be shelved?
The News-Herald (Franklin, Pennsylvania) - Dec 14, 1951
The Spokesman-Review - Feb 27, 1952
You might wonder what the hell this song is about, until you hear a certain name mentioned past the halfway mark. Even then, you have to know your pop music history to figure it out.
bullet tracks moving targets. The military has been testing it since February.
What a crazy old world that was. "Mutually Assured Destruction." But we just thought it was normal at the time.
Disney creates terrorist training films! I'm sure al-Qaeda is watching this to learn how to stymie our forces in Afghanistan.
I guess I was too sanguine the other day when I said we'd never have nuclear reactors circling overhead.
Read the article here.
The French Foreign Legion. Enlistment of criminals. Hot, spartan living conditions. Death by savage natives. Cruel officers. Boredom, disease, fistfights.
Nice home furnishings? Not so much.
Original ad here.
This TV theme song and imagery has stuck with me since childhood. It's undeniably powerful still, I think.
But who knew that the armed forces today still do the same thing? Read about
the Canadian response to the conviction of a twisted soldier.