Researchers Anna Lomanowska and Matthieu Guitton spent a year examining scantily-clad avatars in the game Second Life in order to determine just how much skin they show — and whether the female avatars show more skin, on average, than the male avatars. A tough job, but someone had to do it! They discovered that "virtual females disclose substantially more naked skin than virtual males." This adds to the growing body of evidence that pretty much everyone likes looking at naked women. (Advertisers have known this since forever.) Their full article can be read at PLOS ONE.