The US patent office denied a trademark to a Norwegian company for the name Comfyballs
for mens underwear. The name was deemed too vulgar to trademark. Maybe they could try Cradled Crotch or Non-Testy Testes.
This brief item ran in the UCLA Librarian
newsletter (Nov 1, 1957
) and seems WU worthy:
"Our incredible customs"
Under the above heading the British Publishers' Circular and Booksellers' Record of September 21, 1957, records another round in the running battle with the censorious customs officials. "Now I understand that officials recently impounded a work called Rape Round Our Coasts. I don't know what sort of minds these yahoos have but I hope they enjoyed the book. It is about soil erosion!"
Louis Croteau (seated, holding the magazine) was Secretary of the New England Watch and Ward Society, which was initially known as the New England Society for the Suppression of Vice. It was this society's self-appointed job to identify and root out filth wherever it reared its ugly head. These were the folks responsible for getting Lady Chatterly's Lover
During the 1930s, the focus of the Society shifted to burlesque shows. A Washington Times article
(reviewing the book Banned in Boston
The downtown entertainment district, including the Old Howard, one of the most celebrated burlesque palaces of the city, became the society’s glittering new target. Watch and Ward investigators diligently made weekly visits to various shows, documenting each shimmying and grinding performance in detailed reports.
It was a tough job, but someone had to do it.
In the picture above, taken in 1943, Croteau critically eyes a Varga girl illustration in Esquire
magazine, as the attorney for the magazine looks over his shoulder. Surprisingly, Croteau testified on behalf of Esquire
, arguing that the magazine was decent fare. Perhaps all the burlesque shows he had sat through had, by then, made him more appreciative of a little skin.