Back in 1989, the Norwegian National Opera staged the world's first (and only?) "drive-in opera" with a performance of the Barber of Seville broadcast live on a 225-square-foot movie screen in downtown Oslo. The idea was that people could watch the performance from their cars. This was supposed to be a way to bring opera to the masses, to let people know that "opera can be fun."
However, the event didn't go quite as planned since the Norwegian audience wasn't quite clear on the "drive-in" concept. Most of them showed up on foot. And many of the cars that did show up parked facing away from the screen. More info at AP News Archive.