Held in Florida, in 1954. Designed to show how water resistant the new orlon coats were. Though, of course, the models came up soaking wet despite wearing the coats.
SILVER SPRINGS, FLA.: Literally driven to the drink to model a new line of orlon coats and toppers, underwater mannequins come up smiling from the bed of Florida's Silver Springs. The novel, underwater fashion show was staged by Donnybrook, Ltd. to show the water-resistance of the orlon clothing.
France has enacted a law limiting excessively thin models from working until their BMI reaches a minimum level set forth in the law. Fines and even jail time can be leveled against fashion houses and modeling agents trying to use models that are thinner than the law allows. Its about time we quit letting vanity destroy our little girls.