March 1965: The Lincoln-Mercury division of Ford Motor Co. began testing the "wrist twist" steering wheel at dealerships around the country. With this "no-wheel steering wheel," the driver controlled the car by means of two rotating plastic rings, five-inches in diameter. The rings turned simultaneously and could be turned with one or both hands.
As the video below explains, the benefit of the "wrist twist" was that you could more easily rest your arms on armrests while driving.
I guess the drawback was that you got carpal tunnel syndrome in your wrists by constantly having to twist them around.
1963: In response to polls indicating that a majority of the public disliked billboards along highways and were in favor of banning them, the O'Mealia Outdoor Advertising Corp. began displaying fine art masterpieces on a handful of its billboards throughout New Jersey. The idea was to show that billboards could be educational and instructive, and that they should be thought of as "the public's art gallery." Among the masterpieces displayed were Da Vinci's Mona Lisa and Gainsborough's Blue Boy.
Cute idea, but it must have been difficult for motorists to fully appreciate a masterpiece as they sped by it at 60 mph. Perhaps those stuck in traffic jams could admire the art.
As our poor abused planet whipsaws between extreme cold and extreme heat on a minute-to-minute schedule, only Coke can help soothe our pain. The "melting glacier" allegory at the end is effective, albeit unsubtle.