An ad placed in Time magazine (April 26, 1948) by the "Federation for Railway Progress" boasted about their investment in atomic research, and urged railroads to join the federation to benefit from all the great advances that atomic research would soon bring to the transportation industry:
Will your railroad have a place at the atomic research table? No industry stands to benefit more from atomic "vitamins" in its diet than the undernourished railroads...
A new, lighter and stronger metal—which could be applied to the construction of light-weight freight and passenger cars—may well come out of atomic research.
There is also the promise of new and more efficient lighting and heating systems, and other possibilities which only properly directed research could uncover.
Almost 70 years later, is it possible to say if U.S. railroads actually did benefit in any way from atomic research? I've never thought of railroads and atomic research as being in any way related.
The Washington DC mortuary of W.W. Chambers caused a scandal when it issued a calendar for 1948 featuring scantily-clad models to advertise its embalming business. Tagline: Beautiful Bodies by Chambers.
Time magazine (Jan 12, 1948) criticized it as "frank vulgarity." Although that didn't stop them from reprinting a page of the calendar (below) for the benefit of its readers.
The experts predicted that the man vs. horse tug-of-war organized in Waterloo, Oregon back in 1947 would be no contest at all. The man, 225-pound Chester Fitzwater, was lying on the ground, his feet braced against a wood block. To win, he simply had to remain in place for three minutes. The horse, Big Baldy, was said not to have a chance.
Scientists Favor Man
Dr. Raymond T. Ellickson, physics professor at Reed College in Portland, estimated 1900-pound Baldy would have to exert about 16,000 pounds worth of effort to up-end Fitzwater.
Ellickson figured it would take a 3000-pound pull just to get the long rope taut, and then Baldy would have only an angle of 1 degree from the horizontal to pull against.
Other scientists advised about the same, and an even more discouraging report—for old Baldy—came from rope dealers. They said the one-inch rope would break at approximately 9000 pounds of pull—far short of the 16,000 Dr. Ellickson believes necessary.
It took about a second for Big Baldy to prove the experts wrong. As soon as the rope tightened, "Fitzwater lurched into the air, knocked over a photographer and some spectators, and crashed into the mud."
Several other brawny men subsequently challenged the horse to the same contest, believing they would last longer. They didn't.