Back in the 1930s, the Jockey underwear company got the idea of showing off their products by having their models wear cellophane and staging a "cellophane wedding." The first picture seems to be a trial run of this stunt, in which the company created outfits that were only half cellophane.
But in 1938, they staged a wedding with full cellophane outfits at the National Association of Retail Clothiers and Furnishers convention. The story goes that a picture of this event subsequently ran in Life magazine, by which means it then came to the attention of Adolf Hitler, who used it as an opportunity to fulminate against America's moral decline.
Gripe water is what people used to give to kids to calm them down if they had colic, teething pains, etc. But what exactly was in the stuff? According to wikipedia, the main ingredients were alcohol, dill oil, sodium bicarbonate, sugar, and water. But this ad makes me think there must have been a little something extra in the Indian formulation of the stuff.