Category:
Advertising

Raisin Bran keeps you regular

Trapeze artists discussing bowel movements doesn't conjure up good images.

Lincoln Star - Apr 1, 1938



Possibly relevant, this Snopes article: Did a Trapeze Artist with Diarrhea Defecate on 23 People? (The answer is no)

Posted By: Alex - Thu Aug 05, 2021 - Comments (3)
Category: Advertising, Cereal, Excrement, 1930s

Currier and Ives Toiletries

Many cultural touchstones of my youth have vanished, and mean nothing now to new generations.

"Currier and Ives" is one such.

At one time this name meant "nostalgic popular culture invocations of the nineteenth century." But given that meaning, what kind of smells would you necessarily associate with it? Horse manure? Coal fires? Unwashed longjohns? Was that what was meant by "manly elegance?





Posted By: Paul - Thu Jul 29, 2021 - Comments (1)
Category: Advertising, 1960s, Perfume and Cologne and Other Scents, Nostalgia

Presenting the Losers

A 1967 ad campaign for Eastern Airlines.

Of course, I'm pretty sure all the women in the ad were actually models/actresses. So in their true profession they were winners of a spot in the campaign. Most notably, that's Ali MacGraw sitting in the front row.

Time - Sep 29, 1967



Some analysis by Kathleen Barry in Femininity in Flight: A History of Flight Attendants

Since the 1930s stewardesses had been ubiquitous in airline advertising. But by the 1960s they carried even more figurative weight as the embodiments of airlines' mass-marketed personalities. Gone were generic references to friendly staff alongside offers of specific services and amenities; in came promises of a hand-picked servant for every passenger. An advertisement for Eastern from 1967, for instance, titled "Presenting the Losers," pictured a group of nineteen applicants whom the carrier had rejected for stewardess positions. The attractive, slender, and well-groomed "losers" were distinguishable from "winners" only by their frowns and lack of airline univorms. The text explained that they "were probably good enough to get a job practically anywhere they want," but that because of its high standards of appearance, intelligence, and personality, Eastern turned down nineteen desirable candidates for every exemplary one hired. With mock defensiveness, the ad read, "Sure, we want her to be pretty... don't you? That's why we look at her face, her make-up, her complexion, her figure, her weight, her legs, her grooming, her nails and her hair." In addition, Eastern boasted, it screened each applicant for "her personality, her maturity, her intelligence, her intentions, her enthusiasm, her resiliency and her stamina." With such an exhaustive list of qualifications, readers may have marveled (or doubted) that women so wondrous existed, let alone would serve them on Eastern.

Posted By: Alex - Mon Jul 26, 2021 - Comments (5)
Category: Advertising, Air Travel and Airlines, 1960s

Follies of the Madmen #512

We all know of course that "BO" was a frequently used advertising term for body odor. But I never saw another ad that tried to push "BO-BO" as an insult.



Ad source.

Posted By: Paul - Sun Jul 25, 2021 - Comments (1)
Category: Hygiene, Advertising, Women

Doll-to-Doll Carpeting, and other Mr Leggs Ads

These Mr. Leggs ads offer a window onto the twisted male psyche of the 1960s. They ran in newspapers and magazines (Esquire) from 1963 to 1965.

"Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks."



"It took him years of practice and dozens of bruised, outraged ladies, but he's perfected it. She's under his spell."



"Get all knotted up when she floats by? Relax."



"There they were at the snack bar... this one and her sister Eileen (roughly 38-20-38). He smiles; she smiles. He spoke; she responded eagerly. Asked him to watch the kid for a few minutes. That was two hours ago."



"Why torture yourself? Be flexible!"



"Our hero's had a hard day. He had to set up the hammock. And he had to crawl into it. Exhausting. Now he's ready to collect his reward."



"Even Cora the Cobra can't resist getting next to the man in a pair... proving that at times they're downright dangerous to wear. For other species of Cora's sex (like girls) are also apt to over-react to Slats' virile appeal."

Posted By: Alex - Sat Jul 10, 2021 - Comments (3)
Category: Advertising, Gender, Men, 1960s

Follies of the Madmen #511

Entice customers by showing something disgusting.



Source.

Posted By: Paul - Sat Jul 03, 2021 - Comments (3)
Category: Business, Advertising, Food, Twentieth Century, Nausea, Revulsion and Disgust

Dirty Toilets Prompt Relocation

This is like the old joke about selling your car when the ashtrays get full.




Posted By: Paul - Sun Jun 27, 2021 - Comments (0)
Category: Architecture, Business, Advertising, Hygiene, Twentieth Century

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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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