Paper clothing — a fashion fad of the 1960s. It was disposable consumer culture taken to an extreme. Wear your clothes once or twice, and then just throw them away instead of washing them.
Paper clothing, in the form of women's dresses and other clothes made from disposable cellulose fabric, was a short-lived fashion novelty item in the United States in the 1960s...
By 1967, paper dresses were sold in major department stores for about $8 apiece, and entire paper clothing boutiques were set up by companies such as Abraham & Straus and I. Magnin. At the height of demand, Mars Hosiery made 100,000 dresses a week. Other items made of paper included underwear, men's vests, bridal gowns (expensive at $15), children's pinafores ("just the thing for ever-sprouting sprouts") and even rain coats and bikinis ("good for two to three wearings")...
But as the novelty appeal of paper clothes wore off, their downsides became more apparent: they were generally ill-fitting and uncomfortable to wear, their garish colors could rub off, they were often flammable, and of course they very soon ended up as waste. By 1968, paper clothing had disappeared from the market.
I'm a bit surprised these anti-mosquito leggings never (to my knowledge) caught on, because if they actually worked then who cares if they looked dorky. Then again, I suppose DEET had already been discovered.
According to beauty experts in 1967, the women of 2017 would wake up in the morning and make themselves beautiful by applying a paste-on "Moon Maid Mask" that would "change the structure of a face from neckline to hairline."
Other 21st-century beauty enhancements would include:
Toss in the Wash Wigs: A second or two in the supersonic laundry of tomorrow and a girl will be freshly coiffed for jet going.
Instant Youth: Plastic surgery in the form of silicone or other type injections which do in a matter of minutes what now takes weeks of hospital treatment.
The instant youth prediction was fairly close to the mark.
January 1970: The White House guard (secret service uniformed division) publicly revealed their new uniforms which featured a white, double-breasted tunic with gold shoulder trim and a stiff shako hat with peaked front. They replaced the black uniforms the guards had previously worn on ceremonial occasions.
President Nixon had ordered that a new uniform be designed after he had seen what palace guards wore in other countries and had decided that the White House needed something as fancy.
However, almost no one liked the new uniforms. People made comments such as:
"they look like extras from a Lithuanian movie"
"Late Weimar Republic"
"Nazi uniforms"
"like a palace guard of toy soldiers"
"will they be goose-stepping, or what?"
"falls somewhere between early high school band and late palace guard."
"They look like old-time movie ushers."
Chicago Tribune columnist Walter Trohan complained they were a "frank borrowing from decadent European monarchies, which is abhorrent to this country’s democratic tradition."
The guards themselves complained that they felt too theatrical and that the hats were uncomfortable. So within a month the hats had disappeared. The white jackets lasted longer, but eventually they too were mothballed.
Alton Evening Telegraph - Jan 30, 1970
However, the uniforms weren't thrown out. They sat in storage for a decade, and in 1980 they were sold to the Meriden-Cleghorn High School Marching Band in Iowa.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.