Whitwell noted some of the incongruities in American nomenclature, and deplored the repetition which was producing “Washingtons” and “Springfields” in every state in the Union. He proposed to give each locality a distinctive name by expressing in a compound word the latitude and longitude of the place, thus enabling one to locate any community geographically when the name was once known. Letters were proposed as substitutes for the numerals used in expressing latitude and longitude, as follows:



The first part of the town name expressed the latitude, the second the longitude, by a substitution of letters for figures according to the above table. The letter “S” inserted in the latitude name denoted that it was south latitude, its absence that it was north, while “V” indicated west longitude, its absence east longitude.

Extensive rules for pronunciation and for overcoming various difficulties were given. According to this system, Feiba Peveli indicated 38.11 N., 81.53 W. Macluria, 38.12 N., 87.52 W., was to be called Ipad Evenle; New Harmony, 38.11 N., 87.55 W., Ipba Veinul; New Yellow Springs, Green county, Ohio, the location of an Owenite community, 39.48 N., 83.52 W., Irap Evifle; Valley Forge, near Philadelphia, where there was another branch community, 40.7 N., 75.25 W., Outeon Eveldo; Orbiston, 55.34 N., 4.3 W., Uhi Ovouti; New York, Otke Notive; Pittsburg, Otfu Veitoup; Washington, Feili Neivul; London, Lafa Vovutu.

The principal argument in favor of the new system presented by the author was that the name of a neighboring Indian chief, “Occoneocoglecococachecachecodungo,” was even worse than some of the effects produced by this “rational system” of nomenclature.

One's attitude about oneself, and the treatment one receives from others, might be affected, in some small but measurable way, by stigmatic or salutary labeling due to one's name. If names affect attitudes and attitudes affect longevity, then individuals with “positive” initials (e.g., A.C.E., V.I.P.) might live longer than those with “negative” initials (e.g., P.I.G., D.I.E.). Using California death certificates, 1969–1995, we isolated 2287 male decedents with “negative” initials and 1200 with “positive” initials. Males with positive initials live 4.48 years longer (p<0.0001), whereas males with negative initials die 2.80 years younger (p<0.0001) than matched controls. The longevity effects are smaller for females, with an increase of 3.36 years for the positive group (p<0.0001) and no decrease for the negative. Positive initials are associated with shifts away from causes of death with obvious psychological components (such as suicides and accidents), whereas negative initials are associated with shifts toward these causes. However, nearly all disease categories display an increase in longevity for the positive group and a decrease for the negative group. These findings cannot be explained by the effects of death cohort artifacts, gender, race, year of death, socioeconomic status, or parental neglect.