This lurid, almost Lovecraftian corporate icon could be found in the year 1950 in Chuck Shepherd's own Florida stomping grounds. Proof that even 60-some years ago, the F-State was weird.
will take you close to the original ad, but you will have to scroll right for another page or so.
Listed in chronological order. Newest comments at the end.
Coffee was only 69cents a pound.. They can call themselves whatever they want!
It looks like "Frog Stores" was a group of individually owned markets banned together to compete with A&P, etc.
Posted by Expat47 in Athens, Greece on 07/29/12 at 08:35 AM
Nothing wrong with that icon. "FROG" stood for "Florida Retail Owned Grocers" - I think it's actually quite clever.
Posted by Robert on 07/29/12 at 09:50 AM
Feelin' Froggy? Jump right on in to our stores for the best deals you can get!
Posted by patty in Ohio, USA on 07/29/12 at 10:31 AM
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