The lengthy url http://www.111111111111111111111111111111111111111111111111111111111111.com/
takes you to a website created by artist Kenneth Tin-Kin Hung. He refers to the site as "60x1.com." Elsewhere
he explains that the site is an artistic experiment in bad website design:
60X1.com is a website whose sole content consists of splash pages — the opening pages for most websites, usually containing a small amount of graphics. After clicking through all the splash pages the spectator will find there is actually no core content, opening the question of definition regarding content in web pages.
60X1.com is designed to be user-unfriendly, aiming to serve as a counter structure to the model of most successful websites — portal sites where all the links are contained in one interface in order to generate a maximum number of hits, instead 60X1 is designed to generate a minimum amount of hits with it's long domain name, one way navigation and it's big file sizes of images, existing as an experiment to test viewers' patience and expectation, as well as calling the internet into question as a forum for communication.
The challenge, as you click through the splash pages, is to find the word "enter" which is hidden somewhere on each page. Until you find that word, and click on it, you won't be able to get to the next page. I got about five pages in before I gave up. So I guess his experiment in bad site design worked! I've reproduced a few of the splash pages below.