A Case for Beer

The 60s: when the menace of beer was apparently worse than heroin.

     Posted By: Paul - Tue Sep 09, 2014
     Category: PSA’s | Retail Establishments | 1960s | Alcohol

I would very much like to know who did the music. I'm sure some local pscyh band, but why weren't they credited?

And a grant from Falstaff Brewing corp who went right for the kids with this ad:

Posted by S.Norman on 09/09/14 at 09:42 AM
We're coming, we're coming, our brave little band
On the right side of temp'rance we now take our stand.
We don't use tobacco, because we do think
That the people who use it are liable to drink

Away, away, with rum, by gum,
Rum by gum, rum by gum
Away, away, with rum, by gum,
The song of the Temperance Union.

We never eat cookies because they have yeast,
And one little bite turns a man to a beast.
Oh, can you imagine the utter disgrace
Of a man in the gutter with crumbs on his face?
Posted by tadchem on 09/09/14 at 09:58 AM
We teenagers all had cars by that time and things could get pretty hairy on Friday/Saturday nights with all of us cruisin' and showin' off.

I had all the beer I wanted at home so I never had to thrill seek my way into a 6 pack. And, no, never did develop a taste for the stuff but do enjoy a cold one from time to time.
Posted by Expat47 in Athens, Greece on 09/09/14 at 10:08 AM
I would be in heaven if a six pack of beer sold for one dollar seventy five cents today.
Posted by KDP on 09/09/14 at 11:01 AM
When I first started drinking, I could get a six pack for 1.19 + tax = 1.25. A case of beer for a cool $5.
Posted by lostintheforest on 09/09/14 at 02:47 PM
I'd like to propose the phrase "Drunk as a WUvian"
Posted by BrokeDad in Midwest US on 09/09/14 at 02:56 PM
According to a comment at youtube the music at the beginning is "I See You" from The Pretty Things' rock opera S.F. Sorrow. Here's the whole song:
Posted by Cougar Allen on 09/09/14 at 07:05 PM
That was even worse that the ones I have to watch periodically at work since I am a cashier.
Posted by Patty in Ohio, USA on 09/09/14 at 08:44 PM
I was able to get a six-pack of some pretty grim stuff for $.99. In 1974. Probably Washington State. The $.99 stuff was either Brown Derby or Buckhorn. A lot cheaper than in Canada. We used to run into Quebec to get 24s of premium beer for about $10/case at that time. A 24 will set you back $35+ these days. We would never buy 6 packs -- the unit price is too high.
Posted by Harvey on 09/09/14 at 11:34 PM
It certainly is the PT's song, but it doesn't sound like them. Could be why it's not credited.
Posted by S.Norman on 09/10/14 at 08:51 AM
Harvey, we used to run to Montreal for beer and never could figure out why Canadian beer was so much better.
Tadchem, wow! I'd forgotten that one - now I can't get it out of my brain....
Posted by Flamingo1 on 09/10/14 at 11:32 AM

Sad to say, it is more a reflection of American beer than Canadian beer. Both suffer in comparison with European beer. In my quest for a cheap merde face, I did at times stumble across drinkable American beers, but I don't recall a single bad beer in Europe or Asia (mind you, I found some brutal fire water in Asia). Couldn't say that about this side of the pond.

I'm not getting much new data now that I have ceased to be a one-man beer testing unit. So I'll stick with my prejudices about national beers.
Posted by Harvey on 09/10/14 at 09:20 PM
BEER, You put a bucketful in front of a pig, and he'd grunt and walk away! And so should you! Or would you rather be a duck! W.C. Fields
:lol: :coolsmile:
Posted by Tyrusguy on 09/11/14 at 10:12 AM
This song is by The Pretty Things but isn't the version of "I See You" on SF Sorrow. This was a different recording of pretty much the same song they recorded as The Electric Banana for use as incidental music, notably for a film titled IIRC "Alexander." There are two albums' worth of material out there of this stuff. Underrated band.
Posted by Chris Randolph on 03/07/17 at 12:06 AM
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