Belly or butt?

The ad below may look, at first glance, like it's showing a perfectly innocent scene of a child kissing his mother's pregnant belly. But when it ran in Florida papers back in 2010, a lot of people saw something completely different. They were convinced it was a picture of a man mooning a child. According to Adweek.com:

"We were deluged," says a clinic rep. "Callers kept saying, 'You're disgusting! I can't believe you'd put that in the paper: a picture of a man mooning a child.' " Adds a second client rep: "This came out of nowhere. People were screaming at us about it, and none of us could fathom which ad they were talking about and what they were seeing."

It's like one of those gestalt shift images. Once you see the mooning man, it's obvious.

image source: deceptology.com

     Posted By: Alex - Wed Sep 18, 2019
     Category: Confusion, Misunderstanding, and Incomprehension | Advertising





Comments
The hands are wrong for it to be a butt.
Posted by F.U.D. in Stockholm on 09/18/19 at 07:13 AM
That was my first impression plus even with the mom bending backwards her breasts are discernible. But just goes to show that some peoples always want to see something objectionable.
Posted by Steve E. on 09/18/19 at 11:21 AM
There's no way I could see this as a man's behind. The hand is wrong, and as Steve E. said, her breasts are quite discernible. The reaction of people who saw a man's rear is more likely because that's what they wanted to see. This seems to be an example of pareidolia.
Posted by Fritz on 09/18/19 at 11:33 AM
This could all have been avoided if they showed the mom’s head...
Posted by Brian on 09/18/19 at 10:00 PM









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