Boys with beards

According to the New York Business Journal, the Campbell Soup Co. has recently dramatically increased its marketing budget with the launch of a multimedia ad campaign centered around a boy with a long beard ("The Wisest Kid in the Whole World") who advises people to have soup.

First thing I thought was that the kid reminded me of the bearded boy in those ads for the Boy Scouts that ran 3 or 4 years ago. Also, boys with beards look kinda strange.

But evidently the lesson from Madison Ave. is that boys with beards can really sell stuff.

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Thu Jan 08, 2015
Category: Advertising | Facial Hair

Comments

It seems to be geared up to bring forth images of a deity. In fact 3 religious deities come right to mind. That could serve as a strong subliminal message for some.

Posted by Patty in Ohio, USA on 01/08/15 at 09:35 AM

You'd'ah thunk that long whiskers, like those, would stretch the brain cells they're attached to to the limit & break them.

Posted by Expat47 in Athens, Greece on 01/08/15 at 10:41 AM

There's just something creepy about the concept of a little boy with a ZZ Top beard.

Posted by KDP on 01/08/15 at 02:12 PM

I don't find it surprising that when dealing with the boy scouts some people have to have a beard

Posted by Fluffy Bunny Slippers on 01/09/15 at 03:00 AM

Is that the same kid in both pictures? If not, they look very close to me.

Posted by Malk on 01/11/15 at 02:09 AM

No, but, boys will be boys.

Posted by Expat47 in Athens, Greece on 01/11/15 at 02:10 AM

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