Citroen ad with secret message

Can you figure out what the hidden message is? The answer is below in extended.

Hint: Enlarging the image (click on it) will help.






Answer: The first letters of each sentence spell out the message, "Richard Cook wrote this."

An explanation from the Sell! Sell! Sell! Blog:

The story goes that Richard wrote an ad that that got into the D&AD [Design and Art Direction] annual but he didn't get a credit for it.

So the next decent ad he wrote he made sure he wouldn't get shafted again.

Dennis and his copywriter Steve Hooper were in on the joke, as was Richard's Art Director who had to adjust the paragraphs in a supportive fashion every time there was a copy change.

Apparently Richard confessed when it got into the D&AD annual and was bollocked by the Colmans management. No one can remember if the client ever found out.
     Posted By: Alex - Wed Oct 13, 2021
     Category: Advertising





Comments
Well, you must take credit where credit is due. Reminds me of the little bit of doggerel about success has a thousand fathers, but failure has not one.
Posted by KDP on 10/14/21 at 12:23 PM
He was lucky. James May (off of Top Gear) got himself fired from Autocar magazine over a similar stunt.
Posted by Richard Bos on 10/16/21 at 07:46 AM









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