Ex-Lax Movies

An 'Ex-Lax Movie' doesn't sound like something I'd want to watch. Actually, it's something I'd actively avoid. And I can't imagine the phrase sounded much better back in 1939 and '40 when Ex-Lax ran these ads in magazines such as Life and Woman's Home Companion.

"The girl who punished herself"

Betty: I don't know which is worse... constipation or the remedy!
Sally: You're silly to punish yourself that way. Why don't you try Ex-Lax?

Betty: Ex-Lax? You expect that to work for me... a little chocolate tablet?
Sally: Don't let its pleasant taste deceive you. Ex-Lax is a dependable laxative—thorough and effective!

LATER
Betty: No more strong, bad-tasting laxatives for me! That Ex-Lax was just the thing. It fixed me up fine!
Sally: What did I tell you! We've used Ex-Lax in our family for over 30 years.


The Awakening of "Mr. A."

Mr. A: Whew! I hate the very thought of having to take a cathartic.
Mr. B: You wouldn't if you'd try Ex-Lax. It tastes swell—just like chocolate.

Mr. A: Ex-Lax? That's what we give the youngsters. What I need is dynamite!
Mr. B: Don't kid yourself! Ex-Lax is plenty effective, if that's what's worrying you!

LATER
Mr. A: Boy, I feel like a million this morning! That Ex-Lax sure is great stuff!
Mr. B: You said it, pal! We've been using Ex-Lax in our family for more than thirty years!


"Mr. Wright found out he was wrong!"

Mr. Wright: Gee, Honey, this stuff is awful! Why do all laxatives taste so bad?
Mrs. Wright: All of them don't. Ex-Lax tastes like delicious chocolate.

Mr. Wright: Ex-Lax! That's all right for you and Junior, but I need something stronger!
Mrs. Wright: No you don't! Ex-Lax is as effective as any bad-tasting cathartic.

LATER
Mr. Wright: I sure am glad I took your advice. It's Ex-Lax for me from now on.
Mrs. Wright: Yes, with Ex-Lax in the medicine chest we don't need any other laxative!
     Posted By: Alex - Fri Dec 06, 2019
     Category: Advertising | Excrement | 1940s





Comments
The titles sound like titles to bad porno movies.
Posted by Brian on 12/06/19 at 09:51 AM
Mineral oil does the job for me. Everything just slides on out.
Posted by KDP on 12/06/19 at 10:29 AM
Ex-Lax, it is said, is the strongest stuff on earth. It beats the s**t out of Superman!
Posted by Joshua Zev Levin, Ph.D. on 12/06/19 at 08:08 PM









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