Follies of the Mad Men #39

[From Life magazine for April 23 1971.]

The other day, watching that commercial of Lucky Strike cigarettes square-dancing, I speculated on how one could distinguish female from male cigarettes. Twenty years after that commercial, Madison Avenue had the answer! Female cigarettes are "pretty" and have decorative floral emblems on the filters!

Wasn't it wonderful that "women's lib" allowed tobacco companies to sell more cigarettes to a previously under-served population?
     Posted By: Paul - Sun Oct 19, 2008
     Category: Addictions | Business | Advertising | Death | Fads | Gender | Women | 1970s

Big Gary--another shameful and shameless bit of hype!
Posted by Paul on 10/19/08 at 11:17 AM
Smokers are a dying breed.
Posted by Madd Maxx on 10/20/08 at 07:17 AM
Mike-- a fascinating bit of history! Thanks!
Posted by Paul on 10/21/08 at 12:08 PM
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