Follies of the Mad Men #54

Alex raised the topic of navels earlier, little knowing I had something of a similar nature in store!

This is of course a famous and admittedly effective commercial. But we'll include it in our series of oddities for one trivial reason: no navels shown! In a commercial focusing on several bare stomachs!

It was all part of television broadcast standards back then, just as with the famous I Dream of Jennie prohibition against showing Barbara Eden's navel.

     Posted By: Paul - Thu Feb 05, 2009
     Category: Body | Business | Advertising | Products | Food | 1960s

They didn't show belly buttons because, like disco, the site of one can cause spontaneous rioting.
Posted by AGFH on 02/05/09 at 11:07 AM
They're all aliens - I'm going to get my tin foil hat!
Posted by Jules in Connecticut on 02/05/09 at 11:11 AM
I once saw a belly-button. It induced in me a madness so intense and profound that I blew up twenty-two cars, and one van.
Posted by kingmonkey in Athens, Ontario on 02/05/09 at 12:58 PM
THAT'S what happened to my van! i liked 'i can't believe i ate the whole thing' and 'plop plop fizz fizz oh what a relief it is'both better.
Posted by Patty in Ohio, USA on 02/05/09 at 10:25 PM
OK, how did they get rid of them? That was pre-Photo Shop. Filled 'em with putty?
Posted by DownCrisis on 02/06/09 at 12:26 AM
that would be putty uncomfortable. it would make them feel all buttoned down.
Posted by Patty in Ohio, USA on 02/06/09 at 06:52 AM
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