Follies of the Madmen #260


Is the falling-down part of skiing really what the resort wants to highlight?

From the Daily Illini for December 19, 1967.
     Posted By: Paul - Tue Sep 15, 2015
     Category: Regionalism | Screwups | Sports | Advertising | 1960s

I think it's more the laying down part, from the image to the innuendo in almost EVERY sentence there, Wisconsin wants you to slide through and bury your head in the soft stuff. Genius semi-subliminal marketing! Thanks by the way all of you there, for such an amazingly broad and amusing (and obviously weird) take on human culture and creativity. Past and present.
Posted by Lyndon Hallows on 09/15/15 at 12:38 PM
Yep, subliminal. Plenty of snow bunnies to rescue and take back to the lodge. Sit in front of the fire and have a hot toddy or 3 then accompany her back to her room (or invite her to yours)and what happens at the ski lodge stays at the ski lodge. 😉
Posted by Patty in Ohio, USA on 09/15/15 at 05:12 PM
I'm not too sure just how subliminal that ad was/is. Prone women are way more prone to elicit a harder response from a man that one that's vertical and capable of rapid movement.
Posted by Expat47 in Athens, Greece on 09/15/15 at 11:42 PM
Well, they apparently perceived the falling-down part as childish and cute. Back in 1987, my 6-year-old cousin from Sochi who had never seen snow before, would indeed look cute when skiing and falling.
Posted by Russian Skeptic on 09/17/15 at 02:03 AM
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