Follies of the Madmen #281

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Those puny digits of females--how can they even grasp a writing instrument?

Original ad here.
Posted By: Paul - Sun Apr 24, 2016
Category: Business, Advertising, Products, Writers, 1960s, Men, Women





Comments
Who's the first one who will send one to Donald Trump?
Posted by Yudith on 04/24/16 at 09:53 AM
@Yudith: He can buy is own!!

Dman, Paul, more sexist stuff!?! raspberry
Posted by Expat47 in Athens, Greece on 04/24/16 at 10:24 AM
Smaller pen, less material cost, but same price?
Posted by Anastasia Beaverhausen on 04/24/16 at 12:26 PM
So, if the ink supply is the same as the "real man's" pen, then they have been selling us air all these years, where they could have put in more ink. Great.
Posted by Virtual in Carnate on 04/24/16 at 12:41 PM
@Frau Beaverhausen: You're not taking into account that Parker has created a model of their pens that will be reaching a much smaller (no pun intended) market demographic as fewer women have been taught to write and of those that have been taught have less need to write anything that would require anything more than a Crayola product. So, because of projected fewer sales, the price per unit must represent a larger percentage of the production costs to offset this.
Posted by Expat47 in Athens, Greece on 04/24/16 at 01:08 PM
Well, that's one explanation. I wondered if maybe it was because while women were taught to write, they had no place to use said skill except in the making of grocery lists, because women had no use with fancy pens while barefoot and pregnant.
Posted by Anastasia Beaverhausen on 04/24/16 at 09:00 PM
Finally a REAL WOMAN!!! I'm in lust love!

Patty, you takin' notes?
Posted by Expat47 in Athens, Greece on 04/24/16 at 11:18 PM
I have a vague recollection of my boy scout troop's visit to the Parker Pen company in Janesville in 1959. It was followed by a visit to the Fisher Body plant, which was much more exciting for a bunch of 11- and 12-year-old boys (and probably the middle-aged scoutmaster, as well).
Posted by Fritz G in Riverdale Springs HQ on 04/25/16 at 08:49 AM
Wait a minute, I keep hearing women want it bigger and make fun of it if it's smaller.
Posted by GFinKS in near Oz on 04/25/16 at 10:26 AM
GFinkS, that image is ripe for Photoshopping.
Posted by ges on 04/25/16 at 03:52 PM
And yet... they have a point. A good fountain pen, at least, is very much a matter of personal taste. What fits one hand, and one writing style, will not fit another as well. Some people like a fat pen, some a slender one; some people prefer a pen the size of their palm, some think a longer one has a better balance. I wouldn't be surprised at all if women, whose hands are on average smaller, would on average prefer a smaller pen.
Of course, it's not really done to assume this is true for every single woman out there, but as a reason for putting an smaller model pen on the market, it's not that stupid.
Posted by Richard Bos in The Netherlands on 04/27/16 at 02:59 PM
Honestly, it's not that bad.
Women do tend to have smaller hands than men, and so some of them might prefer a slightly smaller pen. And it's the same design and the same ink as the guys' model, as opposed to how Bic's attempt at a ladies' pen a few years ago, which had a shape I can only describe as "voluptuous" and was available in pink or purple.
Posted by venomlash in Texoma on 04/28/16 at 07:48 PM







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