Follies of the Madmen #313



That is one friendly and powerful cereal.

Original ad here.
Posted By: Paul - Sun May 07, 2017
Category: Anthropomorphism, Business, Advertising, Products, Food, 1900s





Comments
You'll "feel like a lord". Well, that diet DOES sound as pleasant as a crucifixion...

Sorry, I couldn't resist. I'll just leave now.
Posted by PupTentacle on 05/07/17 at 10:42 AM
Interesting that they call Postum "Postum Food Coffee." It's actually a coffee substitute that's made from roasted wheat bran, wheat, and molasses. It doesn't taste anything like coffee.
Posted by ges on 05/07/17 at 10:51 AM
In addition to what "ges" commented, I can add that the Urban Legend that Euell Gibbons died due to Grape Nuts is incorrect. But I was able to glean the following from the Interweb:
"Grape Nuts tasted horrible, so it was positioned as natural and good
for you, presumably on the theory that it tasted so bad that it _must_
be good for you. Gibbons' initial commercial for it had the line that
Grape Nuts "reminds me of wild hickory nuts." No one ever stopped to
think about just how bad wild hickory nuts might taste. Used coffee
grounds is a good approximation."
Posted by Greg in cognito on 05/07/17 at 05:18 PM
Seems like this is the one you could break a tooth on if you weren't careful. Well, that would lift you out of bed, when you have to run to the dentist.
Posted by Virtual in Carnate on 05/07/17 at 05:49 PM
Remember the movie, "The Road To Wellville"? Grape Nuts and Postum "Coffee" were Dr. Kellogg's creations. Along with multi-pint enemas and electric shock stimulation of the glands.
Posted by eddi on 05/07/17 at 08:48 PM
Hey, I like the modern incarnation of Grape Nuts. Postum "coffee", not so much. One taste of Postum was enough to tell that it wasn't to my liking.

But you just gotta love the pseudo-scientific copy of the advert, truly a product of its time.

Posted by KDP in Madill, OK on 05/08/17 at 09:26 AM
Wikipedia says that at one time Grape Nuts was the 7th most popular cereal brand, but doesn't say when. I remember eating it as a kid and it wasn't that bad. We'd rather have had Rice Crispies or Honeycomb, but what do you expect from kids.
Posted by RobK on 05/08/17 at 10:43 AM