Follies of the Madmen #328



As you can see, this ad appeared in the April issue of EBONY magazine, thus rendering any possible connection to Halloween, the time of ghosts, utterly irrelevant. What is the excuse for the pun, then? Because Herb-Ox represents the ghost of a cow? It's utterly arbitrary and unseductive and not germane to the product. Yet some ad guy obviously thought it was genius.
Posted By: Paul - Wed Oct 11, 2017
Category: Business, Advertising, Products, Food, Superstition, 1960s





Comments
Right next to Dewar's White Label
Posted by S. Norman on 10/11/17 at 07:43 AM
I'm guessing the connection in the ad guy's mind was BOO-llon cubes.
Posted by Alex on 10/11/17 at 09:56 AM
As a recovering ad copywriter, I can say that clients always fall for (and often demand) seasonal tie-ins, no matter how vague. Plus, adding bouillon to ground beef really does make for a tasty burger.
Posted by Brian in Denial on 10/11/17 at 08:57 PM