Fresh-Up Freddie

Disney characters have touted much merch. But rarely has the studio designed a character expressly as a corporate spokesman. The exception is Fresh-Up Freddie for 7-Up.

But what a godawful mess he was, all over the stereotype map.

In this non-embeddable commercial Freddie is manic like Woody Woodpecker or Daffy Duck. Then he does a Maurice Chevalier imitation. There are real humans and teenybopper birds.

Still manic, but now he's also a "teenager" Fred Astaire.

Some kind of socialite William Powell/Richie Rich.

Texas oil baron.

Now he talks like Speedy Gonzalez, as a bullfighter.


And last but not least, Freddie has a sex change.

     Posted By: Paul - Fri Apr 25, 2014
     Category: Anthropomorphism | Business | Advertising | Products | Stereotypes and Cliches | Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages | Cartoons

The bird was OK but the drink, not so much.
Posted by Expat47 in Athens, Greece on 04/25/14 at 10:25 AM
One of my father's favorite ploys, when required to do something he disliked, was to do it so badly that he would never be asked to repeat it. Obviously this ploy did not work for Disney.
Posted by tadchem on 04/25/14 at 11:02 AM
I remember seeing those ads on Disney's Zorro series. Would you believe Freddie got as much fan mail as star Guy Williams? Such was claimed by TV Guide.
Posted by Phred22 on 04/25/14 at 04:18 PM
You wanna 7-Up reference? I got your reference right here:

Kevin: [singing] ... feelin' 7-Up, I'm feelin' 7-up. Feelin' 7-up, I'm feelin' 7-up...

Otto: Kevin, stop singing!

Kevin: What? I wasn't singing, guy.

Otto: [Stamping a price tag on Kevin's glasses] I'm standin' right next to you and you're f$&*@%' singing, cut it out.

Kevin: Why so tense, guy?
Posted by KDP on 04/25/14 at 04:39 PM
Old time commercials for sure.
kdp, Maybe he thought you were singing 'I'm feeling Kevin up' whole different message there! :lol:
Posted by Patty in Ohio, USA on 04/27/14 at 08:31 AM

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