Lucy Lettuce

Years ago I made a series of collages illustrating what I called "Lesser-Known Advertising Icons." The D List of product representatives. Here's another one I just found, pictured above.

For every Tony the Tiger, there are scores of Lucy Lettuces.

Original ad here.

Click on the link below the book cover image for a volume on the topic.

What a Character!: 20th Century American Advertising Icons

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Paul - Tue Feb 07, 2012
Category: Anthropomorphism | Advertising | Books | Vegetables | 1940s

Comments

Lucy reminds me of the art placed on the ends of produce and grape shipping boxes before the shippers started using cardboard. Some of the art was worthy of being hung in a gallery. (I grew up in the table and wine grape producing area of the Central Valley of California.)

Posted by KDP on 02/07/12 at 11:59 AM

Those old labels were indeed great, KDP. Sometimes you can find unused ones in vintage stores. Here's a site devoted to them:

http://www.squidoo.com/cratelabels

Posted by Paul on 02/07/12 at 12:20 PM

Old icons. I love the crate art.

Posted by Patty in Ohio, USA on 02/07/12 at 07:46 PM

Legs of Lamb at 25 cents a pound? If only.

Posted by Shtiggy on 02/10/12 at 04:11 PM

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