No More Rice Krispies!

Back in the late 1960s, Rice Krispies ran three opera-themed commercials, which are remembered as some of the most popular commercials of all time. I found two of them on YouTube (Pagliacci - Vesti La Giubba, and Madame Butterfly). The third one, which featured the Toreador song from Carmen, doesn't appear to be online. At least, I can't find it.

The Vesti La Giubba commercial is, by far, the most famous of the three, to the extent that whenever some people hear the song, they immediately think of the commercial. As reported by LA Times writer Diane Haithman in 2005:

at a Los Angeles Opera performance of "Pagliacci" ... instead of focusing on tenor Roberto Alagna singing the celebrated tears-of-a-clown aria "Vesti la giubba," I could only hear: "No more Rice Krispies! We are out of Rice Krispies ... "




     Posted By: Alex - Thu Apr 10, 2014
     Category: Advertising | 1960s





Comments
STP may have usurped that Carmen song from Kellogg's. I can't find it either.
Posted by Expat47 in Athens, Greece on 04/10/14 at 07:41 AM
"When we listen to Pal-yat-chee,
we get itchy 'n' scratchy..."

"We ask our patrons,
Don't spit on the floor.
Use the cuspidor.
That's what it's for."

I'm afraid I don't have one for Puccini.
Posted by KDP on 04/10/14 at 07:59 AM
For me it was bugs bunny! To this day when I hear Wagner all my brain hears is " Kill the wabbit! Kill the wabbit! Kill the wabbit! :lol: :coolsmile:
Posted by Tyrusguy on 04/10/14 at 08:42 AM
I love all these. KDP, I think that is Spike Jones you are quoting.

To this mix let me add the operatic Hamlet episode of Gilligan's Island.
My favorite is the Skipper singing "Neither a borrower nor a lender be" to the tune of the Toreador song from Carmen.
It regularly is included in lists of all-time best sitcom episodes, with good reason.

Hard to believe I still can sing their versions 48 years after the episode first aired.
Posted by Frank P Harris on 04/10/14 at 10:54 AM
I remember this one:

http://www.youtube.com/watch?feature=player_embedded&v=q6TIsxTdrCU
Posted by BrokeDad in Midwest US on 04/10/14 at 02:31 PM
I would listen to classical music in college; my roommate recognized Rossini as "Bugs Bunny music". Philistines.
Posted by Mr Evilwrench on 04/11/14 at 01:49 AM
Pal-Yat-Chee / Betsy Gay ( with Spike Jones Orchestra ) 1957
https://www.youtube.com/watch?v=0a3-q8MiuKQ
Posted by Cougar Allen on 04/11/14 at 05:41 PM
Kill the wabbit! :lol: :lol: :lol: Love Bugs!
Posted by Patty in Ohio, USA on 04/11/14 at 05:54 PM
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