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Rough Luxe

The concept behind the Rough Luxe Hotel in London seems to be that the rooms look like crap (unfinished walls, peeling paint), but you pay a lot to stay there because they've rebranded crap as "rough luxury". How much do you pay? £250 a night during regular season, which is about $380.

Our look is a mix of old and new, furniture and art; combining colours and beautiful fabrics with cheap materials and existing distressed original walls. Cheap materials are treated as precious items and preserved for their beauty and memory of the site.

Most rooms don't have a TV because "as you are in one of the most exciting capital cities in the world, you probably wouldn't need one." Oh, and you might have to share a bathroom. My favorite touch: a sign in one of the rooms declares "This is Shit".

For that kind of money I'd be happy to let someone stay in my "rough luxury" garage. I'd even put out a sleeping bag for them.
Posted By: Alex | Date: Mon Dec 01, 2008 | Number of Comments: 5
Category: Hotels
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Comments
Listed in chronological order. Newest comments at the end.
That is a really lame excuse for failing an inspection by the health dept. But I don't feel bad for anyone willing to spend that kind of money to stay in a crappy hotel.
Posted by Matt in Florida on 12/01/08 at 08:51 AM
I admire the owners for coming up with an idea so stupid that they knew rich people wouldn't be able to resist.

Alex, how is availability in your garage this January? What is the going rate for a weekend stay- double occupancy? Do you have room service?
Posted by kingmonkey in Athens, Ontario on 12/01/08 at 11:24 AM
Finally, a way to slum without slumming.
Posted by avmayes614 in the wt"F"-State on 12/01/08 at 11:33 AM
As Ben once said, "A fool and his money soon part."
Posted by Expat47 in Athens, Greece on 12/01/08 at 01:46 PM
Anyone planning to visit Toronto, Canada and would like to sleep in the "rough", feel free to contact me. The basement floor in our home is of the finest dirt and dust. No annoying concrete that would certainly put out your back. We will supply the sleeping cot and the gum rubber boots.
agent j
Posted by agent j in Toronto, Canada on 12/01/08 at 02:43 PM
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