The concept behind the Rough Luxe Hotel
in London seems to be that the rooms look like crap (unfinished walls, peeling paint), but you pay a lot to stay there because they've rebranded crap as "rough luxury". How much do you pay? £250 a night during regular season, which is about $380.
Our look is a mix of old and new, furniture and art; combining colours and beautiful fabrics with cheap materials and existing distressed original walls. Cheap materials are treated as precious items and preserved for their beauty and memory of the site.
Most rooms don't have a TV because "as you are in one of the most exciting capital cities in the world, you probably wouldn't need one." Oh, and you might have to share a bathroom. My favorite touch: a sign in one of the rooms declares "This is Shit".
For that kind of money I'd be happy to let someone stay in my "rough luxury" garage. I'd even put out a sleeping bag for them.