As high school football coach Dale Christensen was giving a pep talk to his players in the school cafeteria, hours before a game, a fight broke out between two students and Christensen moved immediately to intercede.
Then shots rang out. Christensen fell to the ground, blood spreading across his shirt. Christensen's son (who was a player on the team) shouted, "My dad's been shot!" Panic erupted, and people started running, seeking cover from the shooter.
But a few seconds later, Christensen jumped back up and announced he was okay. The shooting had been fake — staged as a stunt to motivate the players.
Unfortunately for Christensen, he had a hard time getting anyone to understand why the fake shooting was motivational. He later noted, "people in general outside the football team... do not understand what he was trying to accomplish."
School officials definitely didn't understand. The team lost the game, and a few days later Christensen was forced to resign.
Reminds me of that coach who arranged for his players to view a bull castration before a game
as a "motivational experience." When asked how it was motivational, he replied, "That's everybody's different perception."
St. Louis Post-Dispatch - Nov 25, 1993