This is a strange optical illusion based on focusing on the cross in the middle. The usually "beautiful people" seem to become disfigured.
Jason Tangen, Sean Murphy and Matthew Thompson won second prize in the Eighth Annual Best Illusions of the Year contest sponsored by the Vision Sciences Society. This team from the University of Queensland in Australia discovered "the flashed face distortion effect".
The optical illusion , which works on non-celebs' faces, too, was discovered by accident by Jason Tangen, Sean Murphy and Matthew Thompson of the University of Queensland in Australia. Dubbed the "flashed face distortion effect," it won second prize in the eighth annual Best Illusions of the Year contest, held each year at the Vision Sciences Society meeting.
The researchers explain, "By aligning the faces at the eyes and presenting them quickly, it becomes much easier to compare them, so the differences between the faces are more extreme. If someone has a large jaw, [the effect makes it appear] almost ogre-like. If they have an especially large forehead, then it looks particularly bulbous. We're conducting several experiments right now to figure out exactly what's causing this effect."
Apparently, it works with normal faces, but there is no way I'm putting up my mug.