Wrapped in coil

Problem: how could advertisers make a new cooling line for an air conditioner interesting?
Solution: wrap the cooling line around a young model, take a photo, and then distribute the photo to newspapers, which dutifully ran the image back in September 1966.

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Alex Boese Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes. Paul Di Filippo Paul has been paid to put weird ideas into fictional form for over forty years, in his career as a noted science fiction writer. Contact Us

Posted By: Alex - Fri Jan 03, 2014
Category: Advertising | 1960s

Comments

I'm seeing a 'snake' coiled around the model and I'm thinking that the #1 idea was to have the 'snake' talking to a naked Eve about how 'cool' he was. But, back then, you'd never get away with it in the ad game.

Posted by Expat47 in Athens, Greece on 01/03/14 at 09:43 AM

Expat, I thought more along the line of "Leda and the Swan."

(You youngsters may have to look that one up.)

Posted by KDP on 01/03/14 at 10:33 AM

@Expat, I can see what you mean. I think that's a coil reference too! :lol: :coolsmile:

Posted by Tyrusguy on 01/03/14 at 10:37 AM

At least it wasn't inspired by Laokoon et al.

Posted by Richard Bos on 01/03/14 at 12:23 PM

I felt a thrill go up my leg - and it just kept going...

Posted by tadchem on 01/03/14 at 02:16 PM

Today she'd be wearing a bikini.

Posted by Patty in Ohio, USA on 01/03/14 at 08:11 PM

My first thought was she'd probably be good at blowing that pipe even if it has a slight curve in it. :red: :roll:

Posted by BrokeDad in Midwest US on 01/03/14 at 10:06 PM

http://en.m.wikipedia.org/wiki/Leda_and_the_Swan

KDP -- "Leda and the Swan". Good call.

Posted by GirlgeniusNYC on 01/03/14 at 10:09 PM

Leda and the air-conditioning coil!

Posted by Alex on 01/04/14 at 09:03 AM

Tub~aah or Tub~ugh. For some reasom my first thought was that she was dressed as Herb in WKRP?

Posted by Bmn on 01/04/14 at 03:40 PM

I looked again, BMN, and there just ain't no way I'm thinkin' of Herb when I see here. Nope, no way. Here's Herb

Posted by Expat47 in Athens, Greece on 01/05/14 at 01:14 AM

Must be the plumbing for one these buildings. http://villageofjoy.com/50-strange-buildings-of-the-world/

https://www.youtube.com/watch?v=voLaVbTgPNo

Posted by stan on 02/24/14 at 04:58 PM

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