Follies of the Mad Men #7

[From Fortune for December 1936. Two image files, click separately.]

Sniffles = Death.

Not the most subtle or believable of Madison Avenue appeals. Sure, in that pre-antibiotic age, pneumonia was deadly. But I can't imagine that the proportion of cold-sufferers who contracted pneumonia--at least among the affluent audience for Fortune--was any higher then than it is today. In other words, miniscule.

Posted By: Paul | Date: Thu Jul 31, 2008 | Comments (8)
Category: Business, Advertising, Insurance, Death, Family, Hygiene, Medicine, Couples

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All original content in posts is Copyright © 2008 by the author of the post, either Alex Boese ("Alex"), Paul Di Filippo ("Paul"), or Chuck Shepherd ("Chuck"). All rights reserved. The banner illustration at the top of this page is Copyright © 2008 by Rick Altergott.