The Red Flannel Festival
In 2009, all WU readers are commanded to attend Michigan's Red Flannel Festival, where natives parade in public in their longjohns.Here's the history of the tradition, taken from the Festival's homepage.
It all began in 1936 in the midst of "the worst winter in years." The whole country suffered in the grip of heavy snow and sub-zero temperatures. A New York feature writer bemoaned the "fact" that, "Here we are in the midst of an old- fashioned winter and there are no red flannels in the USA to go with it."
The local newspaper, The Cedar Springs Clipper, owned and edited by "The Clipper Gals" Nina Babcock and Grace Hamilton answered the writer with a RED HOT editorial stating: "Just because Sak's Fifth Avenue does not carry red flannels, it doesn't follow that no one in the country does. CEDAR SPRINGS' merchants have red flannels!"
The story was picked up by The Associated Press and orders began pouring in from all over the USA.
Seeing the possibility of at least a few years of publicity because of our famous “drop seaters" and lumbering history, a "RED FLANNEL DAY" was planned for the fall of 1939. After the closure of the Red Flannel Factory in 1994, the citizens became concerned as to the fate of their beloved Red Flannels and of the Red Flannel Festival. However, due to the love of their community legacy, volunteers rallied to keep the Red Flannel Festival tradition alive. It has continued to be an annual event, held the last weekend in September and the first weekend in October. The production of Red Flannel garments was reestablished and they are available to purchase in Cedar Springs.
And here are some shots from early on, courtesy of the Life Photo Archive
Category: Customs, Holidays, Parades and Festivals, Regionalism, Fetishes, Underwear, 1940's