The Mechanized Restaurant

British inventor Thomas Maldwyn Lewis and his partners apparently had some expertise in conveyor-belt technology. So they cast about for novel ways to apply this knowledge. What they came up with was the "mechanized restaurant". Their idea was to put diners on a conveyor belt and move them past serving stations. From their 1948 patent:

In accordance with our invention, the customers are provided with seats and if desired footrests moving in a continuous manner along with a table or like surface, the different courses being placed upon the table at definite positions in the travel of the table so that when the traverse of any particular seat is completed, the occupant has completed his meal and may move to a seat in a lounge or the like to rest and/or to finish his meal with a coffee or the like which may be supplied just before the said traverse is completed.

The inventors argued that this mechanization of the dining experience would "expedite the delivery of meals and enable more meals to be served with the use of a given floor area than is at present possible."

That may be true, but I doubt many restaurant owners would want to invest the money to build one of these, just for the sake of potentially serving a few more meals.

Not to mention the problem of slow eaters. I'm imagining a crowd of diners standing at the end of the conveyor belt, plates in hand, trying to finish their meals.

Posted By: Alex - Sun Feb 21, 2021 - Comments (2)
Category: Restaurants, Technology, 1940s

Recipes for Cooking Domestic Rabbit Meat

During World War II, as the country faced meat rationing, the U.S. Government decided to promote rabbit meat as an alternative to beef and chicken. As part of this effort, the Department of the Interior released a pamphlet, "Recipes for Cooking Domestic Rabbit Meat". It included recipes such as "Rabbit Chop Suey," "Vagabond Stew," and "Wartime Rabbit Casserole". The pamphlet noted:

The growing scarcity of meat due to war conditions and the necessity of feeding our armed forces and our Allies makes it imperative that new sources of supply be developed. The domestic rabbit—easy to raise—is rapidly solving the meat problem in many American homes, and thus is playing an important part in the Food for Freedom program. Rabbit meat is not rationed.

Entrepreneur Martin French of Los Angeles must have had visions of the rabbit-meat market taking off. In 1940, he received trademark protection for "Bunnyburger" — his ground rabbit meat business.

I'd like to think that, in some alternative reality, the government's plan worked and it's possible to go into a McDonald's and order a McBunny with Cheese.

Posted By: Alex - Thu Feb 18, 2021 - Comments (8)
Category: Food, Cookbooks, 1940s

Operation Cornflakes

1945: Toward the end of World War II, the American OSS cooked up a scheme to use postage stamps to demoralize the German people. The idea was to create fake 12 Pfennig stamps on which Hitler's profile was replaced by an image of Hitler with his jaw eaten away.

The Operation had no discernible effect on German morale. But it's a favorite topic among stamp collectors, who are flattered to think that anyone in the OSS ever imagined that stamps might have had such an effect.

More info: wikipedia

Posted By: Alex - Wed Feb 10, 2021 - Comments (1)
Category: War, Spies and Intelligence Services, 1940s, Stamps

Follies of the Madmen #499


Posted By: Paul - Wed Feb 10, 2021 - Comments (1)
Category: Business, Advertising, Food, History, Historical Figure, 1940s

Groundhog Detector

Feb 1947: the residents of Quarryville, Pennsylvania used strange, new technology in an attempt to detect and communicate with groundhogs.

Chairman of the Hibernating Groundhog Lodge in Quarryville, Pa. calibrates the "ultra-secret invention" that will be used to contact "10,672 registered groundhogs in Lancaster County" on Groundhog Day.
image source: Temple University Library

Louisville Courier-Journal - Feb 2, 1947

Brooklyn Daily Eagle - Feb 2, 1947

Posted By: Alex - Tue Feb 02, 2021 - Comments (2)
Category: Holidays, Inventions, 1940s

Use your children as dumbbells

Harold J. Reilly, owner of a New York gym during the 1930s and 40s, promoted the idea of using children as exercise equipment. Pick them up and swing them around, he urged parents, as one would a dumbbell or kettlebell.

The advantage of using kids as dumbbells, he pointed out, was that as they grow older their weight will increase, thereby naturally helping the parents to develop their strength.

It's an intriguing idea, although a set of dumbbells is a lot cheaper than having children. And won't break if you drop them.

Minneapolis Star - May 31, 1942

"Reilly recommends that parents (or grandparents) work out by swinging their youngsters around from childhood. Says it helps both out."
NY Daily News - May 2, 1948

Pittsburgh Sun-Telegraph - Aug 3, 1941

Text from the Pittsburgh Sun-Telegraph - Aug 3, 1941:

Some years ago Mr. Reilly was thumbing through a volume of Greek mythology when he read how Hercules, as a boy, started lifting a small calf every day. As the calf grew, so did Hercules' strength so that when it became a full-grown bull Hercules could still lift it.

Mr. Reilly thought that the story could be given a modern twist and proceeded to do so. He became "Hercules" and his infant son and daughter the small "calves."...

For years he carried out this theory conscientiously with his own children and it worked so well that it prompted him to write a recent book about physical culture in which he advocates that both fathers and children will benefit greatly if the former raise the latter as dumb-bells.

"I'm not suggesting that you bring a bull calf into the house and go to work on it. After all you're not Hercules," Mr. Reilly points out in "The Secret of Better Health," published by Carlyle House, "But you can work out the same idea by starting to exercise with your pride and joy when he's only a year old, and keeping it up until he's ten, 15 or even 20. The child will benefit, and so will you...

"You may start when your child is an infant," says Mr. Reilly. "But as babies are delicate, don't begin by wrestling with him. Just manipulate the baby's arms and legs. Wiggle them around, being careful not to twist harshly... Then as the child begins to walk, you can swing him by the arms."...

"From three to six, you can become a little more strenuous. Pick the child up and swing him around, holding him by the arms. Let him lie on his back and take his two hands in one of yours and his ankles in the other and swing him around that way, back and forth, sideways and between your legs as though he were a medicine ball...

Mr. Reilly says that the swinging-around game should be kept up during the six-to-nine period of the child's age. In addition he should be picked up by the ankles and walked around, wheelbarrow fashion...

"From nine to 15 keep up the same exercises, if you can, and begin to box and wrestle with him," says Mr. Reilly. "It is just as easy with a daughter, for a little girl is a natural tomboy. She doesn't begin to be a female until around 12 years when adolescence sets in. Then a certain amount of care is necessary. But until then, treat your daughter the same as your son."

Update: Found a video of a guy using his kids as weights.

Posted By: Alex - Tue Jan 26, 2021 - Comments (4)
Category: Babies, Exercise and Fitness, Babies and Toddlers, Children, 1940s

Follies of the Madmen #497

You'll be able to administer all the spankings you desire, if you buy our shirts!


Posted By: Paul - Mon Jan 18, 2021 - Comments (3)
Category: Antisocial Activities, Fashion, Public Humiliation, Fetishes, 1940s, Men, Women

Perfect Posture Girl

Starlet Alexis Smith, selected after elimination tests in this "Posture Meter" as the "Perfect Posture Girl" by the College of Osteopathic Physicians and Surgeons of Los Angeles.

The Wikipedia page for Alexis Smith

San Francisco Examiner - Dec 20, 1942

Birmingham News - May 11, 1942

Posted By: Alex - Sat Jan 16, 2021 - Comments (2)
Category: Awards, Prizes, Competitions and Contests, Beauty, Ugliness and Other Aesthetic Issues, 1940s

Radioactive Spark Plugs

Firestone came out with radioactive spark plugs in 1940. The idea was that radioactive material (polonium) would improve the electrical conductivity of the spark plugs, resulting in better fuel combustion. More details from the Health Physics Historical Instrumentation Museum:

Other than the slightly improved performance when the plugs were first installed, their benefits were questionable. The short half-life of polonium-210 (138 days) meant that the enhanced performance was only temporary. It also put dealers in the uncomfortable position of having to decide what to do after unsold plugs sat on the shelf for extended periods. Furthermore, the inevitable accumulation of deposits on the surface of the plugs’ electrodes as the vehicle burned fuel would attenuate the alpha particles and prevent them from ionizing the gas.

Monrovia News-Post - Mar 27, 1941

Posted By: Alex - Wed Jan 13, 2021 - Comments (2)
Category: Atomic Power and Other Nuclear Matters, 1940s, Cars

Follies of the Madmen #496

Tarzan chews Dentyne.

Posted By: Paul - Sun Jan 03, 2021 - Comments (1)
Category: Business, Advertising, Foreign Customs, 1940s, Teeth

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