Category:
Business

Follies of the Madmen #510

What's the point of using even a drawing of a pretty woman in your ad if you hide her face?



Source.

Posted By: Paul - Fri Jun 25, 2021 - Comments (3)
Category: Business, Advertising, Sex Symbols, 1950s

Follies of the Madmen #509

Was this ever such a drastic problem, or one of those made-up Madison Avenue problems?

Posted By: Paul - Tue Jun 15, 2021 - Comments (4)
Category: Business, Advertising, Hygiene, 1930s, Teeth

Follies of the Madmen #507

Lecherous donut wants new franchisers.





Posted By: Paul - Tue May 18, 2021 - Comments (1)
Category: Anthropomorphism, Business, Advertising, Food, 1950s

Evian Water Bra

Brand-Extension Failure: Evian released a "water bra" in 2005, apparently because they thought their association with bottled water could persuade women to buy water-filled bras. The idea was that water-filled bras would be cooling. As far as I can tell, the product was discontinued soon after being introduced.

More info: impactlab.com

Posted By: Alex - Thu May 13, 2021 - Comments (6)
Category: Business, Underwear

Follies of the Madmen #506

Not sure how a cigar-smoking toddler promotes coffee...


Posted By: Paul - Tue May 04, 2021 - Comments (2)
Category: Business, Advertising, Tobacco and Smoking, Children, Coffee and other Legal Stimulants, Nineteenth Century

Follies of the Madmen #505

All scholars of oddball advertising are familiar with the Maidenform Bra campaign that used the tagline "I dreamed I...in my Maidenform Bra." But I don't believe I've ever seen the campaign translated from print to 3-D.



"This is an original vintage photograph from the 1950s. It shows a surreal Maidenform Bra window display at Parsons Souders store in downtown Clarksburg, West Virginia."

Source.

Posted By: Paul - Mon Apr 12, 2021 - Comments (1)
Category: Business, Advertising, Underwear, 1950s

Lingerie

Posted By: Paul - Sat Mar 27, 2021 - Comments (2)
Category: Beauty, Ugliness and Other Aesthetic Issues, Body, Business, Movies, Underwear, 1920s

Follies of the Madmen #503





Posted By: Paul - Wed Mar 24, 2021 - Comments (1)
Category: Business, Advertising, Motor Vehicles, Sexuality

Bic Disposable Pantyhose

1976: The Bic Pen Corp. decided to branch out into the women's underwear market by introducing a line of disposable pantyhose. The thinking was that their company was already known for making disposable pens and lighters. So why not disposable pantyhose as well? Plus, they figured that female secretaries would be keen to order pantyhose together with other office supplies.

The Rotarian - May 1976



This is now considered to be a classic marketing failure. Matt Haig writes in his book Brand Failures:

When the Bic brand applied its name to women's underwear, consisting of a line of 'disposable pantyhose', they were unable to attract customers. Okay, so the disposability element was still there. But that was about it. Consumers were unable to see any link between Bic's other products and underwear, because of course there was no link.

The main problem was that the company insisted on using the Bic name. As marketing writer Al Ries has observed, using the same name in unrelated categories can create difficulties. "If you have a powerful perception for one class of product, it becomes almost impossible to extend that perception to a different class," he argues.

The company apparently didn't learn much from this failed product, because in 1989 it introduced Bic Perfume, which is considered to be another classic business blunder.

Chicago Tribune - Apr 3, 1976

Posted By: Alex - Thu Mar 18, 2021 - Comments (3)
Category: Business, Products, Underwear, 1970s

Page 2 of 79 pages  < 1 2 3 4 >  Last ›




weird universe thumbnail
Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

Contact Us
Monthly Archives
September 2021 •  August 2021 •  July 2021 •  June 2021 •  May 2021 •  April 2021 •  March 2021 •  February 2021 •  January 2021

December 2020 •  November 2020 •  October 2020 •  September 2020 •  August 2020 •  July 2020 •  June 2020 •  May 2020 •  April 2020 •  March 2020 •  February 2020 •  January 2020

December 2019 •  November 2019 •  October 2019 •  September 2019 •  August 2019 •  July 2019 •  June 2019 •  May 2019 •  April 2019 •  March 2019 •  February 2019 •  January 2019

December 2018 •  November 2018 •  October 2018 •  September 2018 •  August 2018 •  July 2018 •  June 2018 •  May 2018 •  April 2018 •  March 2018 •  February 2018 •  January 2018

December 2017 •  November 2017 •  October 2017 •  September 2017 •  August 2017 •  July 2017 •  June 2017 •  May 2017 •  April 2017 •  March 2017 •  February 2017 •  January 2017

December 2016 •  November 2016 •  October 2016 •  September 2016 •  August 2016 •  July 2016 •  June 2016 •  May 2016 •  April 2016 •  March 2016 •  February 2016 •  January 2016

December 2015 •  November 2015 •  October 2015 •  September 2015 •  August 2015 •  July 2015 •  June 2015 •  May 2015 •  April 2015 •  March 2015 •  February 2015 •  January 2015

December 2014 •  November 2014 •  October 2014 •  September 2014 •  August 2014 •  July 2014 •  June 2014 •  May 2014 •  April 2014 •  March 2014 •  February 2014 •  January 2014

December 2013 •  November 2013 •  October 2013 •  September 2013 •  August 2013 •  July 2013 •  June 2013 •  May 2013 •  April 2013 •  March 2013 •  February 2013 •  January 2013

December 2012 •  November 2012 •  October 2012 •  September 2012 •  August 2012 •  July 2012 •  June 2012 •  May 2012 •  April 2012 •  March 2012 •  February 2012 •  January 2012

December 2011 •  November 2011 •  October 2011 •  September 2011 •  August 2011 •  July 2011 •  June 2011 •  May 2011 •  April 2011 •  March 2011 •  February 2011 •  January 2011

December 2010 •  November 2010 •  October 2010 •  September 2010 •  August 2010 •  July 2010 •  June 2010 •  May 2010 •  April 2010 •  March 2010 •  February 2010 •  January 2010

December 2009 •  November 2009 •  October 2009 •  September 2009 •  August 2009 •  July 2009 •  June 2009 •  May 2009 •  April 2009 •  March 2009 •  February 2009 •  January 2009

December 2008 •  November 2008 •  October 2008 •  September 2008 •  August 2008 •  July 2008 •