Bic is known as a maker of disposable lighters, pens, and razors. But back in 1989, the company decided it could extend its brand to French perfume. So, it debuted Parfum Bic. Syndicated columnist Rick Ratliff (Detroit Free Press - Mar 27, 1989) explained the reasoning behind the product:
Made entirely in France and packaged in little portable spritzers that look more than a bit like Bic lighters, Parfum Bic will retail for just $5 a quarter-ounce, one-tenth the price of a typical French perfume. Parfum Bic already is selling briskly in Europe, the company reports. Already, cocooned in decidedly downscale blister packs, the product is hitting the speed racks of American supermarkets, drug and variety stores. With this product, Bic hopes to create a whole new low-price perfume category by advancing the notion of perfume as a product that can be bought and used spontaneously.
If it's gamble had succeeded, the Bic executives would have looked like marketing geniuses. But of course, Parfum Bic didn't succeed. Within several years, it had disappeared from shelves.
The timing of the announcement indicates it was an April Fool joke, except that Lockheed Martin really created some of this stuff, sent out samples of it, and is giving away bottles of it to people who sign up on its website. Which I think makes it a legitimate addition to our ongoing exploration of weird fragrances. It recalls the moon-smell fragrance created by French designer Barnabé Fillion.
French perfumier Etat Libre d'Orange announced earlier this year that it would launch a perfume made from the amount of waste that is left over from the industry's process of fabricating perfume. Now it's here: a luxury fragrance named "I Am Trash: Les Fleurs du Dechet."
So, what does I Am Trash smell like? Apparently a bit like strawberries. More info: adage.com
Created by Swedish grocery chain Coop as a way to promote their campaign of lessening food waste. The logic here being to teach people that they shouldn't throw out their milk until it actually smells rotten. More info: CNET
Very strange 1969 ad campaign for Bacchus after-shave. The premise is that instead of leaving a giant horse outside of Troy, the Greeks actually left a "towering bottle of Bacchus," and that this caused the Trojan women to become so wild with lust that the Trojan men no longer had time for fighting.
It then follows this up with the tagline: "The Romans conquered an empire with it. Go out and conquer yours."
But what do the Romans have to do with the Trojan horse? Rome didn't even exist at the time of the Trojan war. I guess there's a vague connection because the Romans believed they were descended from the Trojans, but even so the history seems hopelessly muddled.
Invented in 1996 by three California firefighters turned entrepreneurs. Their explanation of how they got the idea:
"We were coming out of a fire one night and we walked past this policeman who smelled like donuts. We were like, 'Wow, we love that smell.' And we started laughing that cops hang out in donut shops so much, they actually are starting to smell like donuts."
Travel in the best circles... go first class, arrive in style with Pullman, Dana's great new luxury fragrance for men!
Pullman puts you on the right track to an enlightening new experience in good grooming. Use it without reservation... Pullman's subtle scent underscores, never overpowers your masculine assurance. Board the Pullman train decisively with After Shave... Eau de Cologne... Talc... Deluxe bath soap... Shower soap on rope.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.