Let's suppose that you're a magazine named Playboy that encourages its readers to believe they can have lots of sex if they follow the advice of the magazine. Then you create another magazine in your empire called Games. You decide to advertise the latter in the former. And the theme of your ad is that anyone who reads the new magazine will not want sex anymore, even when a nubile young woman is thrusting herself upon the reader.
One of the earliest eyetracking studies was conducted by the Visual Research Laboratories at Drake University during the 1940s. They used light beams to follow the eyeball movements of women shown a picture of a man. The subjects were all customers at the Marshall Field department store in Chicago. Check out this diagram they produced titled "How a Woman Looks at a Man" (from Look magazine, 1944).
An eyetracking study conducted in 2005 by the Nielsen/Norman Group (described in Online Journalism Review) produced similar results. When shown a photo of baseball-player George Brett, womens' eyes focused on his face. By contrast, when men were shown the same photo, they focused also on his crotch. The researchers noted, "Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site." (This is one of those factoids that doesn't make me feel proud to be a man.)
But what about less tame material? Of course, science has explored this area as well. A 2007 study funded by the Center for Behavioral Neuroscience analyzed the viewing patterns of men and women shown sexual photographs. Strangely enough, the viewing patterns were not the same as in the earlier studies. From Science Daily:
Researchers hypothesized women would look at faces and men at genitals, but, surprisingly, they found men are more likely than women to first look at a woman's face before other parts of the body, and women focused longer on photographs of men performing sexual acts with women than did the males...
"The eye-tracking data suggested what women paid most attention to was dependent upon their hormonal state. Women using hormonal contraceptives looked more at the genitals, while women who were not using hormonal contraceptives paid more attention to contextual elements of the photographs," Rupp said.
[From The Saturday Evening Post for December 16, 1967]
Whenever you put a giant woman in a skirt next to normal-sized people, the inevitable first thought engendered in the viewer is, "Can I see up her dress?" In this instance, the second thought is: "Is she going to pick up that car and use it as a marital aid?"
"Today's 70-year-olds are having more and better sex than oldsters of the past, new research in the British Medical Journal shows. Women are especially satisfied...."
"Seventies and ’80s bands, too. And if not this year, maybe next.
"This summer’s concert calendar boasts tours by reunited rockers and relics — Stone Temple Pilots (split in 2003) and New Kids on the Block (split in 1994) — and recently re-energized bands such as the B-52’s, the Black Crowes, Motley Crue and Yes. A round of reunion shows filled last summer’s slate as well, with the Police, Led Zeppelin, Genesis and Van Halen playing their time-tested hits for fans...."
The history of the cinema is littered with kooks, talented and untalented. One such was Nick Millard. I will leave it to the reader to decide which category Millard falls in. But let me tell you in advance that his serial killer is an obese woman named Fat Ethel.
Read a very entertaining synopsis of some of Millard's oevure, by one Joseph A. Ziemba, at his Bleeding Skull blog.
Then experience the majesty of Millard's cinematic style below.
As Thomas Pynchon preached, for every force, there is a counter-force. Thus it should come as no surprise that the state-sanctioned respectful and patriotic Fourth-of-July parade has a dark doppelganger, in the form of the Horribles Parade.
The origin of these mocking, satirical festivals goes back well over a century. In Rhode Island, my home state, the affair is called The Ancient and Horribles parade. You can read about our version here.
In nearby Massachusetts, the town of Beverly Farms staged one that recently generated some controversy, with a float dedicated to the teen-pregnancy pact that was recently all over the news.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.