Follies of the Mad Men #154









Four decades of commercials for the medicinal tasting soda. Which one would convince you to drink it?
     Posted By: Paul - Fri Aug 05, 2011
     Category: Business | Advertising | Products | Junk Food | 1960s | 1970s | 1980s | 1990s





Comments
If you've any doubt the DP is anything but a fruity drink (prunes to be exact) just watch clip two again.

BTW, the "get going" was a euphemism, y'all.
Posted by Expat47 in Athens, Greece on 08/05/11 at 09:12 AM
Watch #2 and at about 24 seconds watch the mom who whips that poor baby around in the stroller. Poor kids head is snapping around like a bobble head. That explains why I grew up like I did!!
Posted by Mini Viking on 08/05/11 at 10:59 AM
I actually like the '70s one the best. I also like Dr. Pepper now and then too.
Posted by Patty in Ohio, USA on 08/05/11 at 12:01 PM
THAT'S what he's from! Thanks KDP.
Posted by Patty in Ohio, USA on 08/06/11 at 06:06 PM
I'll have y'all know, Dr Pepper went to enormous lengths to ditch the period after Dr in its name. This despite the fact that the period is not necessary in British English. The British rule is that if the first and last letters are both present, the period is unnecessary. Thus Mr, Mrs, Dr, Jas, Chas, but Prof., Hon. (but the Rt Hon.). Go figure.
Posted by TheCannyScot in Atlanta, GA on 08/06/11 at 08:18 PM
What does 10-2-4 mean?

Those well-known Dr Pepper numbers of 10, 2 and 4 weren’t selected at random. They represent the times of day when the human body needs a little “pick-me-up” to avoid an energy slump.

It was in the 1920s that Dr. Walter Eddy at Columbia University studied the body’s metabolism. He discovered that a natural drop in energy occurs about 10:30 a.m., 2:30 p.m. and 4:30 p.m. But he also discovered that if the people in his research study had something to eat or drink at 10, 2 and 4, the energy slump could be avoided.

After Dr. Eddy’s research findings were released, Dr Pepper challenged its advertising agency to come up with a theme which would suggest that Dr Pepper should be that 10, 2 and 4 drink which would keep the energy level up. The result was one of the most enduring of Dr Pepper’s advertising themes: Drink a bite to eat at 10, 2 and 4.

Today, just those numbers 10-2-4 suggest it’s time for a Dr Pepper!

SOURCE
Posted by yogi in Kennesaw GA on 08/07/11 at 10:23 PM
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