Follies of the Mad Men #66

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[From Look magazine for July 22 1958. Two scans, top and bottom.]

Sure, you've all heard of one of the most infamous Madison Avenue displays of ignorance ever, the "flesh-colored Band-aid." But how many of us have actually seen the offending ad?

Here is one instance from many in that racist campaign.
     Posted By: Paul - Mon May 04, 2009
     Category: Business | Advertising | Products | Health | Stereotypes and Cliches | Stupidity | 1950s





Comments
These are not the "flesh-tone" Band-Aids we all love to make fun of. Those were solid colored, and colored a color that neither "white" nor "colored" people were. The product here was a clear plastic with a pattern printed on them that did partially camouflage them against the Caucasian skin of a majority of the target market. They certainly didn't stand out like the sore thumbs covered by the other Band-Aids of their day, at least not on my thumbs.
Posted by stpatme on 05/05/09 at 04:35 AM
Cool! I have that box of Band Aids in my bathroom!
Posted by StanFlouride on 05/26/09 at 04:54 AM
Wow. Talk about PC gone mad. They were skin colored! Not everybody's skin, granted, but just because they're not everybodies skin color, doesn't mean they're nobody's!
Posted by Joe on 01/26/12 at 08:31 PM
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