Follies of the Madmen #542

Which booze does your doctor recommend?


Source of second ad.

     Posted By: Paul - Tue Sep 27, 2022
     Category: Medicine | Advertising | 1950s | Alcohol

Apparently doctors used to prescribe whiskey. My father was a pharmacist during Prohibition, and he told me he sold medicinal whiskey.
Posted by ges on 09/27/22 at 09:28 PM
I have a copy of "The National Formulary, Ninth Edition" (1950). It's a complete list of what every good pharmacy should have. There's a description of the qualities of brandy to be dispensed. (I imagine whiskey is also in there, but I haven't unpacked that box since I moved, so I can't look it up right now.)
Posted by Phideaux on 09/27/22 at 11:02 PM
My parents also were pharmacists. When they retired, one of the "artifacts" they brought home from the store was a sealed bottle of whiskey from prohibition. The seal on the bottle indicated it was medicinal. They kept it on a shelf for almost twenty years until it was recently sold.
Posted by Patrick on 09/28/22 at 06:56 AM
You definitely want your daily aliquot of furfural.
Posted by Virtual in Carnate on 09/28/22 at 09:20 AM
Considering doctors were once used in ads to sell cigarettes, this shouldn’t be surprising.
Posted by Brian on 09/28/22 at 06:34 PM
Brian, this is a little different. Those cigarette ads that claimed doctors recommend a particular brand were in mass market publications. These ads were in a medical journal.
Posted by ges on 09/29/22 at 09:45 PM
Mine would probably recommend Cognac instead... or possibly whisky rather than whiskey.
Posted by Richard Bos on 10/01/22 at 10:23 AM

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