Make milk a social drink

1960: The dairy industry, noting that coffee, tea, beer, liquor, and soft drinks are traditionally served at parties but milk isn't, started plotting ways to make milk a "social drink."

If you add alcohol to milk it could be considered a social drink. Otherwise, I'd say their campaign fizzled.

Akron Beacon Journal - Dec 4, 1960

Port Angeles Evening News - Mar 9, 1960

     Posted By: Alex - Sat Nov 26, 2016
     Category: Food | Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages | 1960s

The droogs in 'A Clockwork Orange' did frequent a "Milk Bar".
Posted by BMN on 11/26/16 at 09:13 AM
Brandy or Bourbon Milk Punch at Commander's Palace, New Orleans. Required Sunday drinking.
Posted by Virtual on 11/26/16 at 10:30 AM
No wonder it never caught up; milk has been marketed for years as a comfort dring or a heathy drink, something to give to children and to give you hard bones and white teeth. It works much better to market it as as sports drink, like Muscle milk, or as a Frappuchino upside-down with caramel drizzles.
Posted by Yudith on 11/27/16 at 10:21 AM
One place where milk--admittedly, doctored up--is a social drink:
Posted by Paul on 11/27/16 at 11:24 AM
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